What makes the US market so tough to penetrate?
This map tells the whole story
The US presents two challenges: Size and population distribution. The US covers over 8.6 million square kilometers. How does that compare to Europe, Japan, or other overseases territories? As shown above, Europe, from Madrid to Moscow, covers only about one-third of that territory. Japan is about the size of the state of California (not shown on the map).
The second challenge: Population density. The US averages only about 31 people/sq km. In comparison, European countries range from 193 people/sq km (Italy) upwards to close to 250 people/sq km (UK: 246, Germany: 232). And Japan? A dense 339 people/sq km!
Seen from this dual perspective of size and density, the situation is clear. Companies which normally succeed in territories such as the Pacific Rim benefit from large populations distributed across small geographies. A sales program, often built on personal relationships, succeeds very well under those conditions. However, the playing field AND the rules of the game are very different in the US.
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The simple key to success? Create a voice for your product.
In the US, companies don't buy from companies that are invisible. Your product and your company need a voice that will reach across the entire US and open doors for your sales people. For further ideas, visit our "Go-To-Market Headaches?" section.
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Save $100K's and YEARS of wasted effort
We've worked with companies from all over the world: Japan, China, Canada, Italy, The Netherlands, Sweden, Denmark, Austria, Russia, and the UK. We've set up offices, established banking and financial controls, provided full travel and tradeshow support, contributed saleable concepts to engineering, worked with immigration lawyers to gain visas and green cards, even helped find laboratory space, housing and schools.
Soft Landings, guaranteed!
So if you are bringing your business to the US and need a soft landing, call us at (972)924-5310 begin_of_the_skype_highlighting (972)924-5310 end_of_the_skype_highlighting. Let's discuss what you need for support. We'll supply the results, quickly, efficiently, and effectively. We look forward to hearing from you.
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